Food for planet, food for people, food for pleasure. ↘↘
Projects
⮡ Soma
Soma is a plant-forward culinary project/pop-up restaurant that came to life from the meaningful connection of two chefs, Marla and Alicja. I’ve helped them developing a brand identity that’s in sync with their core values of sustainability and circularity.
While workshoping the potential needs and visual solutions we tried to consolidate the main brand values, outline the strategy as well as eventual directions for the visual language itself.
In the process we’ve decided to use two version of the logo - practical wordmark as well as more decorative and intricate crest for larger displays.
New visual identity also included carefully picked, modern typeface as well as subtle and earthy color palette with additional accent of green and pink. All the elements combined were a starting point for designing printed and digital materials.
Another part of the project was to design a website showcasing current menu and Soma’s approach to the potential clients. We came up with the simple design coherent with the developed visual style.
